Group Evaluation



Q 1) What ways the media product uses, develops and challenages formas and conventions of real media? (All  of group)



Q 2) Representing Social Groups (by Leit Henry)

Representing social groups in the opening on Prezi

Q 3) Institutions which might distribute the media product (by Nathan Ramsey)

I would hope that our media would be picked up by a distributor like BBC Three, E4 or channel 4, the reason why is because those television channels have a much suited audience age than any others with them all having views from young teens to young adults, this channels would suit our project the best and would then in return hopefully give us more viewers. Also we aren't hoping this comes on in every cinema in the world for four weeks, but even with our low-budget we hope it would be released in some cinemas across the uk for a couple of weeks. Also we would hope that our project would get noticed enough to be rewiewed and hopefully from this and a small website we could make this would generate more antcipation for the release and once again try to attract a large as possible audience we could recieve.

Q 4) Who would be the audience for your media product? (by Caroline Chicken)

Audiance presentation for_evaluation

View more presentations from leithenry

Q 5) How were the audience attraced/adressed? (by Matt Keeble)


We tried to stick to the original film noir style narrative. It was through this style that we were able to include enigma and use mysterious twists in the story such as the dead femme fetale in the beginning and the elusive and shady characters that we used to help attract the viewers attention.

We used young characters when casting the characters due to the target audience being 15- 30. Because in the storyline the characters make the wrong decisions etc, this allows the younger viewers to perhaps relate themselves to the story when watching the film, allowing us to grip them in further and infuse their feelings with the characters. We also used one of the character's ethnicity to our advantage while casting the roles due to one of our actors being mixed race, they often are stereotyped to be bad guys which worked well with his character as "Boss".

We tried to stick to the classic film noir theme when we was choosing how to present the film to the viewer, but included a more modern and darker element added to it. This helped to achieve the noir thriller we were aiming to achieve which helps build tension and suspense for the audience which was what we were hoping to create while filming and editing the final piece.

The overall ideology we wanted to convey to the audience was that making one wrong decision can make you end up in a big mess, which is what happened to the main character in our noir opening. Also another message could be read that mixing in the wrong "crowd" can land you in trouble you weren't expecting to get involved in which teenagers can also relate to.

The costumes were that of the original noirs, long dark coat for the anti-hero and a more promiscuous and revealing outfit for the femme fetale. This helped us achieve the contemporary film noir status we were looking for and the audience can relate this to the old noirs.

We used slow, suspenseful music during the slower scenes where we were establishing the scene and when the action was on screen it was more fast paced which we used to build tension and makes the viewer feel "on edge" and like somethings about to happen which we used to grab the audiences attention.

The main location was of the dark room in which the femme fetale lay dead, this stayed true to the original noirs of dark alleys and streets which help add a darker element to our opening. This allowed for us to use interesting contrasting lighting which they use in the classic noirs to create interesting lighting effects such as when the light shined of the Hitman's hair and created a silhouette on his face. This adds mystery and creates interesting images for the viewer to watch.

We used all these elements to add to the overall effect we wanted to achieve and made the viewer feel tense like a thriller should. We even used simple effects such as the use of simple titles to establish the kind of film we wanted the audience to perceive it as. All this came together to help us achieve the contemporary noir image we were looking for. 


Q 6) Technologies used in creating media product (by Leit Henry)

Technologies used in creating opening on Prezi

Q 7) What has been learnt from perliminary task (by Nathan Ramsey)

As a group we feel we have developed our skills hugely since we started the course in September, we are all know confident with the college's camera's and the Apple Macs. Also we feel as a group that not only have our pratical skills improved by our team management skills from taking responsibilty to helping others. However we have come across some problems through the course, one of the major problems was the logging, we still can't quite do it all in one. Another incident was the microphones, we couldn't get a very clear voice with problems like the background noise interupting and also in parts you can hear breathing, but as a group we are still very happy with the outcome of the project.

Also looking back at the prelimanry task we noticed as a group we can't just go into it, and strike lucky. We realized that you have to time manage and sort out jobs for everyone, so that nobody is sitting their twiddling their thumbs.

After the preliminary task, we as a group were set another task, to polish up our skills, where two characters were to exchange an item without talking. An easy to understand plot and a location that was best-suited to this type of story meant we had understood the interpretations of different actions within a sequence. Quick cuts between shots maintained rhythm and pace set by the chosen music. However their were some minor issues about placement of the characters and we have learnt not to do it again.
We discussed the job roles and made it equal, as a group we shared the pre production work. And we feel we have learnt many new academic skills and are all happy with the way each person has worked and the effort we have all put in.